Things to know about market research
Do you have a more or less precise idea of taking over a project or founding a company? Before launching your project, you should consider conducting market research. This is…
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Segmentation strategies in operational marketing
In operational marketing, there are several strategies to deploy in order to ensure success in the field. Segmentation is one of these techniques that will allow you to reach your…
Read moreHow to choose the most effective communication channels for an operational marketing campaign?
In general, many communication channels that allow a company to carry out an operational marketing campaign are available: flyers, leaflets, television, posters, press, community management, etc. However, it is difficult…
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